Privacy Policy and Terms and Conditions

Privacy Policy

Every registration needs to include both a privacy policy and terms and conditions, and they need to meet specific requirements that protect your customers and keep you compliant with industry standards. Both are required for approval.

In your privacy policy, Twilio checks for language that makes it clear that Messaging Consent data isn’t being shared, sold, or bought. Here’s an example of the language we look for:

“All the above categories exclude text messaging originator opt-in data and consent; this information won’t be shared with any third parties.”

• Disclose what data you collect and how it’s used
• Explain that mobile information and opt-in consent won’t be shared with third parties or affiliates for marketing or promotional purposes (required by CTIA)

Terms and Conditions

• Program or brand name
• Program description
• Message and data rates may apply disclosure
• Message frequency (or recurring message disclosure)
• Customer support contact information
• Complete opt-out instructions (HELP and STOP), displayed in bold:
  Reply HELP for help. Reply STOP to opt out.
• Link to the privacy policy
• Disclosure that states:
  Carriers are not liable for any delayed or undelivered messages

Recommendation

We recommend consulting with your legal counsel to make sure that your terms of service and privacy policy are compliant with applicable laws and consistent with standards for your particular campaign and industry.

Pro tip: Consider creating messaging-specific privacy policies and terms and conditions rather than updating your main company documents. Dedicated messaging policies are easier to keep current if requirements change.